Campaign Title: Ernie
BROADCAST | INTEGRATED
Client: Wonderful Pistachios
Director: Wayne McClammy
Production Company: Hungry Man
Visual Effects: MPC
Ernie the Elephant is an elephant who has turned his back on peanuts in favor of Wonderful Pistachios. This campaign chronicles Ernie’s adventures here in the U.S. as he goes about his life championing Wonderful Pistachios. Whether he’s hanging out with a famous NFL cornerback, partying with some crazy squirrels or going through airport security, Ernie’s enthusiasm for Wonderful Pistachios remains undiminished.
This campaign helped make Wonderful Pistachios the #1 fastest growing snack brand in the United States.
